Thursday, 09 February 2012
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"Transplanting your ideas in a global world".


Language affects the way we see the world.  Words and language can take many forms.  Today, as technology has increased the ability of all communications, it is of great importance to send a clear message and to express in a very clear voice the message you want to convey to the right people and at the right moment.

Transcreating can help, whether you have a single document to translate or require ongoing consulting support to market and penetrate a target market , we are available to assist with any project, large or small. Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Our services include “transcreations”, communications, Interpretation in person or by phone, market research, logo and web design.

Why transcreations and not just “translations”?

Transcreations” not “Translations” which is the term we have coined to defined and clarify that a translation goes beyond the linguistic process.

A translation is a time consuming process and requires research, thorough attention and customization(RTHAC).  Being able to understand cultural values and customs of different groups through living  experience and traveling opens doors that are usually only opened if you are a native speaker.  A typical mistake that people make is hiring somebody to translate just because they speak the language. Cross Cultural marketing requires much more than a superficial word by word translation.

Who can benefit from Transcreating services?

Start-up businesses, self employed individuals, professionals that offer services or products, business people frustrated by linguistic & cultural differences, anyone who needs a hand to organize and put together a marketing strategy to attain not just success but excellence in success and continuity.

 
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